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Customer Analytics Template for Spotfire® 1.0.0

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This Spotfire template enables the user to build product recommendations for personalized marketing. This template is intended for any industry providing customers with products and services such as retail, travel, or banking.


The Customer Analytics Template allows non-experts from any industry selling products or services to segment their customers using segmentation techniques such as RFM (Recency, Frequency, and Monetary) and Customer Lifetime Value Analysis (CLTV) and generate product recommendations using Market Basket Analysis (MBA).

The tool uses Spotfire and Python to produce actionable consumer insights using intuitive, interactive sliders, filters, and visualizations.



Please, do not miss the tutorial article with the detailed information and description of this template.

Initial Release (version 1.0.0)

Published: June 2022

Initial release includes:

  • Application dxp including data functions for analytics tasks 
  • License information

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